This week highlights on Google.
Are you using Google Insights and Google Trends?
Google has just made a difference…It merged two of its eminent research tools: the Google Insights for Search and the Google Trends. According to the official Google search blog, this combination keeps the latter tool’s name at its own address (www.google.com/trends) and this is the newest Google Trends having both function of both products but nevertheless, the main point of interest is that this experiment provides an overview of the popularity of searches and keywords.
Meanwhile, it can be recalled that before the combination of the said tools, each of which has certain functions for users, specifically, in keeping themselves abreast with the current issues or trends being fed and discussed in the web. When the Google Insights was launched four years ago, for instance, the webmasters and ordinary users have benefited from the quick response of the search engine since the tools have helped in the keyword search queries.
The Google Insights for Search had also helped web marketers and advertisers in understanding the searchers’ behavior towards their brand or product and their tendencies in responding to what is being given to them. Furthermore, it offers a broad set of statistics based on certain factors such as the search patterns and volume. Thus, it is possible for any user to compare various trends, specific searches, and geographic distributions, and then group the said variables to come up with a definite theory or conclusion as to the matter being deciphered. Yet, through such process, a user can also see and analyze either the entire searches or the specific area on which he focuses.
On the other side, the Google Trends have been used to comprehend or better understand the global trends in different fields or aspects of life relevant to the general or specific users being targeted of the marketing strategy. Hence, for example, when determined that most people are interested in a newly launched brand or product, the marketing agents or analyzers would focus on such to formulate techniques in reaching them easily. Otherwise, in the case of SEO, the optimizers used the said tool as basis for their activities in the social media sites or in their articles intended for the content marketing.
Nonetheless, regardless of who are using the Google Trends or for what purpose it is being utilized to, it remains as an online refugee of common people with different interests to ensure that what they do in the web is not beyond what their peers want to read or think about whenever they are logged-in or tied into the internet.
But for certain, with the combined functions of the two potent tools, the web marketers and site optimizers can expect more than what they have acquired before. In one integrated interface, anyone can now instantly know and analyze what is the top issue or concern occupying the mind of the global users. That is possible because the combined tool has features that can easily provide data which the searcher would like to have and/or analyze.
Thus, there is no doubt that with this new development, millions of users around the globe can now make a difference, too – from search results up to the site’s traffic and ranking. It is simply what you should integrate in your SEO!